The County Connection Transit Authority - h2 Media Labs

The County Connection Transit Authority

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The County Connection approached us to build a video campaign for their newly developed Bus Tracker App. The focus was to be fun, cheeky and make riding the bus fun again. The challenge for County Connection was that the majority of their customers demographically are not of the younger, technologically savvy market. Their efforts in creating the app were to expand the bus riding demographic to the younger crowd and attempt to expand their user base. See below two of the publicly releases spots used in the promotion.

Videos

Ballerina Spot feat. Brett Dennen Comeback Kid

Meet Cute Spot

County Connection Bus Tracker